Headless vs. WordPress: pick the right tool

Stack choice should be downstream of who maintains the site, not upstream of it. Here's the decision tree, with the trade-offs nobody mentions.

The wrong way to pick a website stack is to ask your developer what they want to build in. The right way is to ask who's going to update the site every week for the next three years, and pick the tool that suits them.

Three real options for service businesses: WordPress, Webflow, or a headless setup (typically Next.js or similar with a CMS like Sanity or Contentful). Each one is correct for a specific situation and disastrous for the others.

If a marketer is updating the site without a developer, Webflow is the default answer. Designers can build pages without a developer in the loop, marketers can ship campaigns and landing pages on their own, and the visual fidelity is high enough to compete with custom builds.