The 6 sections every service-business funnel needs

Service-business funnels don't need to be long. They need to be load-bearing. Six sections, each with a job. Here's the spec.

Funnel length is a vanity metric. Plenty of 12-section pages convert worse than 6-section ones. The question is not how many sections - it's whether each section is doing a specific job.

Across hundreds of service-business funnels, the minimum viable structure is six sections. Each one corresponds to a question the buyer is asking at that point in the scroll. Skip the question, lose the buyer.

Five seconds, one promise, one proof point, one CTA. The headline names the outcome and the buyer; the subhead removes the most common objection; the visual reinforces the specific category. The CTA is visible without scrolling.